leadership roundtable hq

People Buy Why, Not What

People don’t buy WHAT you do; they buy WHY you do it. (I don’t think you got me. If you do, I don’t think you believe me. But do.)

What organizations [including yours] do are PRODUCTS or SERVICES. They are the WHAT.

In an undifferentiated world which is unreal, some can buy WHAT […what people do]. But in a differentiated world we live, products don’t serve as reasons to buy. What serves is reason for the product…

People don’t buy Coca-Cola because it is a brownish liquid with some sugar and gas but for WHY Coca-Cola? REFRESHMENT.

Please distinguish appropriately the difference between product (WHAT) and reason (WHY) of purchase.

Products are tangible features and benefits to build a rational (reasonable) argument for. WHY an organization, products and ideas are superior and better than WHAT!!!

Failing organizations TRY to sell, convince, persuade and compel (this’s emphasis, not tautology) us customers WHAT they do (products), but the TRUTH is: we buy WHY they do it (reason).

Managers, MDs, Directors/CEs & owner-managers have you heard? Put it into practice, if so.

Mike Ihezuo is a rare Management & Entrepreneurial Pundit, Ace Human & Business Developer, and Leadership & Team Expert. He speaks to upward moving organizations and high net worth individuals virtually on daily basis. He can help talk to your people. CALL him now.



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Dr Mike Ihezuo

Content Creator

Mike is a leader and leader’s developer, a speaker, an author and a prolific writer, a researcher and consultant. He invests life, time, energy, resources and money to empowering organizations desiring upward dive to top performance and individuals desirous of fulfilling their destinies, discovering purpose and seeking success towards significance. Mike, as a life coach, team builder, conflict resolutions exponent, motivational maestro, negotiation experts, corporate strategist, an entrepreneur and entrepreneurial developer, invites you to this LeadershipRoundTableHQ. Let’s talk and discuss so as to learn and GROW…


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